And with everything from your Spotify monthly listeners and most popular tracks to the cities in the world you are most popular, Spotify for Artists is your gateway to a deep pool of crucial stats. In today’s music industry, information is power. (For more detail on these things, check our How To Get on Spotify Playlists guide). So since Spotify for Artists is also the tool used for submitting tracks to official playlists (and monitoring the key statistics that drive the algorithmic playlists), that’s already reason enough to use it. Spotify playlists are now widely recognised as the primary way in which people discover new songs and artists (68% of Spotify users aged 16-40 discover new music via Spotify’s algorithmic or Editorial playlists). Of course, you need people to actually visit your profile first, and Spotify for Artists has got your back there too. Spotify for Artists is your Artist Profile editing portal, so if you ignore it, you simply won’t build your followers. People listen more to artists that interest them, this is your first chance to impress, and you want to get it right.
Whether somebody has seen you live, heard you on the radio, or discovered you via Spotify playlists, there’s a good chance their next move will be to check your Artist Profile. Well, Spotify is the undisputed heavyweight champion of streaming platforms, so hundreds of millions of listeners are likely to be introduced to – or look for – your music on Spotify first. So it’s a good idea to just read through once now, get an overview, then you can go through again if you’re looking for that extra depth. If there are any terms or questions you have, we’re pretty sure the answers are in our In more depth / FAQs section at the bottom of this guide or some of the many linked articles and tutorials throughout. It should all be quite straightforward, but don’t worry if some of it feels a little overwhelming, that’s normal with anything new.
We’ll also look at some of the other cool things you can do, like adding Spotify Canvas videos to your tracks, and sharing these across social media channels to build your followers and generate more streams. In this guide we’re going to look at how to claim your Artist profile, tailor the different aspects of your Spotify artist account, start accessing lots of juicy in-depth Spotify data about your listeners (age, location, gender, and more), and, critically, understand what you can do with it to help your music career.
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